Casio Women’s Baby-G Atomic Timekeeping Watch #BG1500A-7B

Tough and rugged enough for any workout regimen or outdoors training, this shock-resistant Casio Baby-G women’s sport analog/digital watch (model BG1500A-7BV) is also very precise thanks to its atomic timekeeping features. It features a stylish white resin case and silver top ring, which frames a white dial face with three light silver digital subdials (which display day, date, and the 1/100-second stopwatch). Other timing features include world time from 48 cities, 12/24-hour display, autocalendar (to the year 2099), and hourly time signal. This watch is water resistant to 100 meters (330 feet), suitable for recreational snorkeling. It also offers a tapered white resin strap, scratch-resistant mineral crystal, and AfterGlow LED electro-luminescent backlight.

This radio-controlled watch receives a time calibration signal transmitted from Fort Collins, Colorado, and signal reception is possible within a radius of about 2,000 miles from the Fort Collins transmitter. You can choose to automatically receive this signal four times a day, or manually update the watch to the atomic clock.

Baby-G

Tough, Cute, Cool

With the launch of its first watch in 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. Armed with cutting-edge technology developed for pocket calculators, Casio entered the field confident it could develop timepieces that would push watch technology forward.

Baby G by Casio has the durability and toughness of G-shock but made for a today?s woman. Sleek and fashionable some are timeless design and others are cutting edge. All are priceless.

The Designs and colors are attuned to today?s fashions Baby G?s accentuate a shock-resistant and Water-resistant structure built for active use.

Some models in the Amazon.com line-up are equipped with radio-controlled timing to ensure precision time display and Tough Solar to convert light into ample operation power. All Baby G?s are shock resistant have water resistance from 50M up to 100M

Baby G – Sometimes cool, sometimes casual always a great timepiece that makes a fabulous statement about the person wearing it.

The Casio Story

In developing its own wristwatches Casio began with the basic question, “What is a wristwatch?” Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month ? not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world?s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch ? from a mere timepiece to an information device for the wrist ? and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio?s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-Shock watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world?s toughest watch. Using a triple-protection design for the parts, module, and case, the G-Shock offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-Shock soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-Shock brand has become Casio?s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.