This mid-sized Timex Sports digital watch (model T5J151) features a durable pink and silver resin watch case with easy-to-access side buttons and quickly readable large digital display. Sport timing features include a 24-hour chronograph and 24-hour countdown timer. Other features include a daily alarm, dual time zone display, and water resistance to 50 meters (165 feet). It’s completed by a comfortable gray polyurethane strap with a tapered profile.

The Indiglo night-light uniformly lights the surface of the watch dial using patented blue electroluminescent lighting technology. It uses less battery power than most other watch illumination systems, enabling your watch battery to last longer.

This Timex Watch (but not any battery, crystal, band, or strap) is warranted to the owner for a period of ONE YEAR from the date of purchase against defects in manufacture by Timex Corporation. Timex will not repair defects relating to servicing not performed by Timex Corporation. This limited warranty applies to US Customers.

Set a course for adventure every day you wear this Casio Pathfinder Triple Sensor men’s digital watch (model PAG40-3V), which includes a built-in digital compass, altimeter, barometer, and thermometer. The digital compass displays 16 directions and has a 5-set memory capacity that captures direction, month, date, and measurements time data. The altimeter measures up to 32,800 feet (10,000 meters) in 20-foot (5-meter) increments, and it can store 50 sets of altitude memory with date and temperature. It also provides a target altitude alarm and graphing capability for target and altitude tendency.

This large, round watch features a gray/green resin case that’s topped by a black bidirectional bezel with compass markings. It offers a 1/100-second stopwatch with a 60-minute measuring capacity and elapsed time, split time, and 1st/2nd place time modes. It also includes a daily alarm, optional hourly time signal, and 12/24-hour formats. Other features include a comfortable resin strap, scratch-resistant mineral crystal, and AfterGlow LED electro-luminescent backlight, and water resistance to 100 meters (330 feet).

Pathfinder: Feel the Field!

With the launch of its first watch in 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. Armed with cutting-edge technology developed for pocket calculators, Casio entered the field confident it could develop timepieces that would push watch technology forward.

Amazon features the world?s largest assortment of Casio Pathfinders. All Casio Pathfinders feature Digital compasses, Altimeters, Barometers and Thermometers. All have the easy to use functions, Casio calls this the A, B, C?s: One button gets you to where you need to be. Press A for Altimeter (Thermometer), B for Barometer, and C for Compass, it is as easy as ABC!

Some Pathfinders also have such technology as Tough Solar Power for battery life of 20-30 years (great for our planet), Atomic timekeeping for the more precise time available on earth as well as unique features like moon phase and tide graphs.

Depending on the model Pathfinders are water resistant from 100M to 200M. Pathfinders come in a variety of styles including Rubber/Resin bands, and even Titanium for the business man who is a weekend warrior.

Pathfinders feature advanced measurement functions making full use of miniaturized sensor technologies that monitor the changes in natural phenomena from moment to moment with reliable accuracy. Combining the operability required for an outdoor tool with the accuracy of a fine quality timepiece, PATHDINDER is constantly exploring new fields in pursuit of evolution without end.

The Casio Story

In developing its own wristwatches Casio began with the basic question, “What is a wristwatch?” Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month ? not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world?s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch ? from a mere timepiece to an information device for the wrist ? and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio?s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-Shock watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world?s toughest watch. Using a triple-protection design for the parts, module, and case, the G-Shock offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-Shock soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-Shock brand has become Casio?s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

The Eco-Drive Perpetual Calendar features a titanium case and deep blue dial. The timepiece features a 1/20 second chronograph that measures up to 60 minutes, 12/24 time, dual time, alarm, date indicator, and power saver function. Additional features include an inner calendar, which automatically adjusts to the proper date as well as leap years through the year 2100. Independent hour hand adjustment makes changing time zones simple and precise. The genuine leather strap features attractive white contrast stitching and buckle closure.

The company was established in 1924. The founding fathers selected the name Citizen so it would be “Close to the Hearts of People Everywhere” and soon after adopted the company’s formal name, Citizen Watch Company.

During the last seventy-five years Citizen has expanded its business throughout the world and has achieved recognition as the global brand. The past twenty-five year period has coincided with the company’s dramatic rise to its current position as the world’s largest watchmaker, a distinction Citizen has held every year since 1986.

Beyond sheer size, Citizen is also recognized as a worldwide leader in advanced technology. From the world’s slimmest LCD watch to the first voice recognition watch and the world’s first professional dive watch with an electronic depth sensor, Citizen’s record of “world’s firsts” is unmatched.

More recently, Citizen has staked out a new position as the leader in Ecologically Friendly timekeeping with its Eco-Drives watches that are light powered. With models ranging from dress models to sports models to professional dive watches, Citizen Eco-Drive runs continuously in any kind of natural or artificial light for a lifetime of use. Fueled by light, it never needs a battery.

Eco-Drive Frequently Asked Questions (See the full Citizen Eco-Drive FAQ here)

How can you tell if the Eco-Drive watch is getting enough light?
In normal use, the watch displays the time and the sweep-second hand moves in one second intervals. A very important feature of Eco-Drive is the Low Charge Warning Mode which as a result of low battery voltage, causes the second hand to jump two seconds at a time (while still keeping correct time).

How long will an Eco-Drive watch run after it is fully charged?
If your watch is put away where no light is available to it while in a fully charged state, depending on the model, it will run for from 45 days to 5 years.

How can the Eco-Drive watch be recharged?
Besides sunlight, it can be safely charged by exposing it to a fluorescent desk lamp, with the dial (face) up and within about 8 inches or an incandescent lamp (regular light bulb) no closer than 20 inches. Never use a halogen lamp since the heat generated by it can cause damage to your watch. The most efficient and the quickest is in direct bright sunlight (not windowsill) and never on the dashboard of a car.

Add a dash of high style to any ensemble with this limited edition Invicta chronograph timepiece for women, which is elegantly topped by a bezel ringed with 16 hand set sparkling diamonds. The diamonds are GH color and SI clarity. The shimmery mother-of-pearl dial face includes three silver sub-dials with measurements for 1/10th of a second, 60 seconds, and 30 minutes of elapsed time as well as luminous Tritnite hands and hour markers, small minute indexes, and a date window at 4 o’clock. The round watch case measures 35mm wide (1.38 inches) and 11mm thick (0.43 inches). It’s complemented by a stainless steel bracelet band that mixes polished and satin links. Other features include a precise Swiss quartz movement, a scratch-resistant sapphire crystal, and water resistance to 100 meters (330 feet)–offering protection from accidental splashes as well suitable for swimming, snorkeling, and light recreational diving.

II Collection

In the wake of up to the minute technology, optimal construction, and a spectrum of inventive design choices you will find the Invicta II collection. Priced to demand attention, no technological or creative rock has been left unturned in order to create such an impeccable example of the ultimate in function and fashion. Invicta II offers a myriad of enticing options including applied indexes, up markers, double-dial dual timers, leather straps, carbon-fiber dials, retrograde chronographs, and moon phase registers. Having fused brains and good looks at a stellar price, the Invicta II is the perfect collection to indulge in all your watch fantasies.

With its most inspired creations yet, Invicta demonstrates its technical and design prowess, offering timepieces of style for extreme value. “We have long held firm to the belief that supremely crafted timepieces can be offered for extremely modest sums. It is the founding principle of our flagship and the radical notion that still drives us today. By being true to our convictions, we will continue to turn the balance of power, and deliver true Swiss luxury to anyone who desires it. Let all those who possess our timepieces and pass through our doors witness the quality, value and care in every piece we create, and the spirit of neverending possibilities in everything we do.” These are the words that greet visitors and motivate team members inside the Invicta Watch Group’s new worldwide headquarters. Emblazoned in stainless steel, it has been the Invicta message since Day One.

With each new timepiece, the company sends up a flare for those looking to be defined not by how much they spend, but how wisely they spend. With its strong collections, the gutsy Swiss brand is guaranteed to keep attracting followers. The art of the craft. Inside an Invicta Workshop It takes years of training and a great deal of pride to achieve glorius Swiss timepieces by hand. But it takes guts and the courage of your convictions to make those timepieces affordable for everyone who appreciates them. At our Swiss workshops, we mix time-honored traditions with a little bit of horse sense every single day to produce the greatest values in the watch-making world.

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Invicta’s Platinum Extended Warranty Plan — Free With Every Purchase Direct From Amazon.com Your Invicta timepiece is backed by a comprehensive 1-year warranty. Now with every purchase direct from Amazon.com you can upgrade to the Invicta Platinum Warranty Plan free of charge. The Platinum Warranty Plan extends the Invicta warranty for an additional 4 years for a total of 5 years and is typically offered for a fee. To register your warranty, please visit InvictaWatch.com. On the main menu bar on the Invicta homepage click the tab labeled Service. From this drop down list, click on the option, Register Your Warranty. When registering for your extended warranty you will need to have your purchase receipt or invoice handy. Also, make sure you know Invicta’s 4-digit watch model number.  This number can be found on the back of your watch.  Please note that all registrations must be done within 30 days of the purchase date to be eligible for this free extended warranty.

Skagen’s distinctive watch for men features a stainless steel mesh band and a 36-millimeter titanium case. Its blue sunray dial showcases silver-colored hour indices with Arabic numerals at 12 o’clock and six o’clock. This sleek timepiece is water resistant to 100 meters and is handsomely styled, making it the perfect watch for both casual and professional settings.

Large titanium case with navy blue dial. Titanium mesh band

The Nautica Men’s NST Chronograph Watch is designed with a speed-tracking tachymeter and three chronograph subdials for enhanced utility. Constructed with a stainless steel case, the watch includes a unidirectional stainless steel bezel with Arabic numeral minute markers and a stainless steel link bracelet with a push-button-fold-over clasp. A durable mineral window shields the blue dial, which features eye-catching white hour markers and silver-tone Arabic numerals at two, four, eight, 10, and 12 o’clock. A white tachymeter encircles the dial, which also includes silver-tone watch hands, three chronograph subdials, and a discreet date calendar at four o’clock. Powered by chronograph movement, the watch is water resistant to 330 feet.

Stainless steel bracelet
Stainless steel 48mm case
Date display
Fold-over clasp
Chronograph movement
100M water resistant
Tachymeter
Unidirectional bezel

Add a dash of high style to any ensemble with this limited edition Invicta chronograph timepiece for women, which is elegantly topped by a bezel ringed with 16 hand set sparkling diamonds. The diamonds are GH color and SI clarity. The shimmery mother-of-pearl dial face includes three silver sub-dials with measurements for 1/10th of a second, 60 seconds, and 30 minutes of elapsed time as well as luminous Tritnite hands and hour markers, small minute indexes, and a date window at 4 o’clock. The round watch case measures 35mm wide (1.38 inches) and 11mm thick (0.43 inches). It’s complemented by a stainless steel bracelet band that mixes polished and satin links. Other features include a precise Swiss quartz movement, a scratch-resistant sapphire crystal, and water resistance to 100 meters (330 feet)–offering protection from accidental splashes as well suitable for swimming, snorkeling, and light recreational diving.

II Collection

In the wake of up to the minute technology, optimal construction, and a spectrum of inventive design choices you will find the Invicta II collection. Priced to demand attention, no technological or creative rock has been left unturned in order to create such an impeccable example of the ultimate in function and fashion. Invicta II offers a myriad of enticing options including applied indexes, up markers, double-dial dual timers, leather straps, carbon-fiber dials, retrograde chronographs, and moon phase registers. Having fused brains and good looks at a stellar price, the Invicta II is the perfect collection to indulge in all your watch fantasies.

With its most inspired creations yet, Invicta demonstrates its technical and design prowess, offering timepieces of style for extreme value. “We have long held firm to the belief that supremely crafted timepieces can be offered for extremely modest sums. It is the founding principle of our flagship and the radical notion that still drives us today. By being true to our convictions, we will continue to turn the balance of power, and deliver true Swiss luxury to anyone who desires it. Let all those who possess our timepieces and pass through our doors witness the quality, value and care in every piece we create, and the spirit of neverending possibilities in everything we do.” These are the words that greet visitors and motivate team members inside the Invicta Watch Group’s new worldwide headquarters. Emblazoned in stainless steel, it has been the Invicta message since Day One.

With each new timepiece, the company sends up a flare for those looking to be defined not by how much they spend, but how wisely they spend. With its strong collections, the gutsy Swiss brand is guaranteed to keep attracting followers. The art of the craft. Inside an Invicta Workshop It takes years of training and a great deal of pride to achieve glorius Swiss timepieces by hand. But it takes guts and the courage of your convictions to make those timepieces affordable for everyone who appreciates them. At our Swiss workshops, we mix time-honored traditions with a little bit of horse sense every single day to produce the greatest values in the watch-making world.

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Invicta’s Platinum Extended Warranty Plan — Free With Every Purchase Direct From Amazon.com Your Invicta timepiece is backed by a comprehensive 1-year warranty. Now with every purchase direct from Amazon.com you can upgrade to the Invicta Platinum Warranty Plan free of charge. The Platinum Warranty Plan extends the Invicta warranty for an additional 4 years for a total of 5 years and is typically offered for a fee. To register your warranty, please visit InvictaWatch.com. On the main menu bar on the Invicta homepage click the tab labeled Service. From this drop down list, click on the option, Register Your Warranty. When registering for your extended warranty you will need to have your purchase receipt or invoice handy. Also, make sure you know Invicta’s 4-digit watch model number.  This number can be found on the back of your watch.  Please note that all registrations must be done within 30 days of the purchase date to be eligible for this free extended warranty.

Fulfill your need for speed with this Timex Expedition Premium Collection chronograph watch, which features a bezel with an engraved tachymeter to help you measure time over distance. Its rugged construction makes for a very practical watch for any adventure, and the chronograph stopwatch can measure events down to 1/20 of a second. The large, round watch case measures 40mm wide (1.57 inches), and it’s complemented by a sporty, water-resistant leather strap. Other features include luminous hands, an easy-set alarm (rotate inner bezel to set alarm time), and water resistance to 100 meters (330 feet)–offering protection from accidental splashes as well suitable for swimming, snorkeling, and light recreational diving.

The Indiglo night-light uniformly lights the surface of the watch dial using patented blue electroluminescent lighting technology. It uses less battery power than most other watch illumination systems, enabling your watch battery to last longer. The Night Mode feature allows you to illuminate the Indiglo night-light for 3 seconds with any button press, regardless of the mode or function.

The Timex Watch Company

Timex Group B.V. is one of the best-known American watch companies. Timex’s U.S. headquarters are located in Middlebury Connecticut and it has substantial operations in China, the Philippines and India and full scale sales companies in Canada, the UK, France and Mexico.

The company began in 1854 as Waterbury Clock in Connecticut’s Naugatuck Valley, known during the nineteenth century as the “Switzerland of America.” Sister company Waterbury Watch manufactured the first inexpensive mechanical pocket watch in 1880. During World War I, Waterbury began making wristwatches, which had only just become popular, and in 1933 it made history by creating the first Mickey Mouse clock under license from Walt Disney, with Mickey’s hands pointing the time.

During World War II, Waterbury renamed itself U.S. Time Company. In 1950 the company introduced a wristwatch called the Timex. Over the next three decades, Timex was sold through a series of advertisements which emphasized its durability by putting the watch through “torture tests,” such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan “It takes a licking and keeps on ticking.” With the help of former Olympic broadcaster, spokesman John Cameron Swayze, sales took off. The company later became Timex Corporation, then Timex Group and, to date, has sold over one billion watches.

The company has remained very competitive and the Timex brand continues its dominance through present day. Its primary market remains the United States and Canada, although the Timex brand is sold worldwide due to its ability to capitalize on its strong brand image and reputation for quality.

One of the most successful and important features available on many Timex watches is the Indiglo backlight system. Indiglo is a brand name of Indiglo Corporation, solely owned by Timex for licensing purposes. Timex electroluminescent lamps, branded Indiglo, were introduced in 1992 in the Ironman watch line. They were an immediate success. The Indiglo® lamp uniformly lights the surface of the Timex?s watch dials in a manner that makes the dial read very easily in many different light settings. In some newer watches the Indiglo backlight only lights up the numbers, rather than the entire LCD display, which is achieved by means of a specialized film that inverts the LCD transmissivity.

Today, Timex Group products are manufactured in the Far East and in Switzerland often based on technology that continues to be developed in the United States and in Germany. With a large and varied line of watches, Timex has the style for everyone. From the locker room to the board room, there is a great Timex style time-piece for you.

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Timex Warranty Information

The Basic Coverage:
This TIMEX Watch (but not any battery, crystal, band, or strap) is warranted to the owner for a period of ONE YEAR from the date of purchase against defects in manufacture by Timex Corporation – not by the dealer from whom the watch was purchased.

What Timex Will Do:
If this watch develops such a defect within the one year period, it will be repaired (i.e. a new or thoroughly reconditioned and inspected module will be installed or replaced and a watch of equal value and similar appearance will be supplied) at our option, provided it is returned with a $7.00 check or money order to cover costs of postage, handling, and service, and you provide proof of purchase and date of purchase.

This Limited Warranty Does Not Cover:

Timex will not repair defects relating to servicing not performed by Timex Corporation.

Timex will not provide any warranty service if your watch shows evidence that it has been tampered with, misused, abused, or altered; for example: moisture damage sufficient to affect the proper function of the watch; damage to the case; or visible cracking of the crystal.

Timex reserves the right to charge you for a replacement battery, if the battery in your watch is depleted. No additional charge will be made unless the one year warranty has expired or servicing is necessary for reasons beyond our control, in which case a moderate charge will be made.

TIMEX IS NOT LIABLE FOR INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES. Some states do not allow the exclusion or limitation of incidental, special, or consequential, damages, so the above exclusion or limitation may not apply to you.

Your Rights Under Implied Warranties and State Law:
THIS LIMITED WARRANTY IS IN LIEU OF ALL OTHER EXPRESSED WARRANTIES, OBLIGATIONS OR LIABILITIES. TIMEX LIMITS THE DURATION OF ANY WARRANTY IMPLIED BY STATE LAW, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTIBILITY AND FITNESS FOR A PARTICULAR PURPOSE, TO ONE YEAR FROM THE DATE OF ORIGINAL PURCHASE. Some states do not allow limitations on how long an implied warranty lasts, so the above limitation may not apply to you. This warranty gives you specific legal rights, and you may also have other rights which vary from state to state.

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Care of Your Watch:

Avoid exposing your watch to water, steam, or other forms of moisture, if it is non-water-resistant.

If the lens becomes damaged, have it replaced at once to avoid damage to the module.

When your battery is depleted, have it replaced promptly. The particular type of battery is indicated on your caseback.

Service of Your Watch:
If your TIMEX watch should ever need servicing, either send it to Timex addressed as follows:

HOTLINE WATCH SERVICE
P.O. Box 2740
Little Rock, AR 72203

Because of possible loss, we recommend insuring your watch, return receipt requested, when using the mails. If you do not obtain the proper receipt within a reasonable time, start a tracer through the originating post office.

NEVER INCLUDE A SPECIAL WATCHBAND OR ANY OTHER ARTICLE OF PERSONAL VALUE IN YOUR SHIPMENT. PLEASE NOTE THAT WE MAY SUBSTITUTE A WATCH OF EQUAL VALUE AND SIMILAR APPEARANCE FOR YOURS ON BOTH IN-WARRANTY AND OUT-OF-WARRANTY REPAIRS.

For your convenience in obtaining factory service, participating Timex retailers will be pleased to provide you with a postage-paid, pre-addressed Watch Repair Mailer.

TIMEX is a trademark and a service mark of Timex Corporation. REG. U.S. PAT. & TM. OFF.

Slip on this powerfully styled Timex stainless steel men’s chronograph watch (model 45951) when you’re feeling the need for speed. It features engraved tachymeter readings on the silver, coin-edged bezel, which can be used to measure time over distance, as well as a 4-hour chronograph that measures 1/20th seconds, seconds, and minutes. This stylish watch features a large, round silver watch case and cream dial, which is complemented by the three silver-outlined chronograph subdials and luminous hands (with seconds hand). It also has a date window at 4 o’clock that incorporates Timex’s Quick-Date feature with a three-position crown that makes setting the watch quick and easy. Other features include a water-resistant brown leather strap (with white contrast stitching), 4-year battery life, and water resistance to 100 meters (330 feet).

The Indiglo night-light uniformly lights the surface of the watch dial using patented blue electroluminescent lighting technology. It uses less battery power than most other watch illumination systems, enabling your watch battery to last longer. The Night Mode feature allows you to illuminate the Indiglo night-light for 3 seconds with any button press, regardless of the mode or function.

This Timex Watch (but not any battery, crystal, band, or strap) is warranted to the owner for a period of ONE YEAR from the date of purchase against defects in manufacture by Timex Corporation. Timex will not repair defects relating to servicing not performed by Timex Corporation. This limited warranty applies to US Customers.

Keep your most important contact information with you while jogging or mountain biking with this Casio Baby-G women’s sport digital watch (model BG169-2V). It features a 20-page databank that allows you to store phone numbers and other valuable contact information (8 characters for name and 12 characters for telephone number). Delightfully stylish with a light blue translucent jelly resin case and strap, this shock-resistant watch also offers a 1/100-second stopwatch (up to 24 hours), daily alarm, 12/14-hour formats, world time from 40 cities, and an hourly time signal. You can automatically count down the days from the current date to a target date with the five day counters (each featuring 8 input characters for identification). It will also stand up to the rigors of recreational scuba diving, with water resistance to 200 meters (660 feet). Other features include a scratch-resistant mineral crystal, AfterGlow LED electro-luminescent backlight, and accuracy to +/- 15 seconds per month.

Baby-G

Tough, Cute, Cool

With the launch of its first watch in 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. Armed with cutting-edge technology developed for pocket calculators, Casio entered the field confident it could develop timepieces that would push watch technology forward.

Baby G by Casio has the durability and toughness of G-shock but made for a today?s woman. Sleek and fashionable some are timeless design and others are cutting edge. All are priceless.

The Designs and colors are attuned to today?s fashions Baby G?s accentuate a shock-resistant and Water-resistant structure built for active use.

Some models in the Amazon.com line-up are equipped with radio-controlled timing to ensure precision time display and Tough Solar to convert light into ample operation power. All Baby G?s are shock resistant have water resistance from 50M up to 100M

Baby G – Sometimes cool, sometimes casual always a great timepiece that makes a fabulous statement about the person wearing it.

The Casio Story

In developing its own wristwatches Casio began with the basic question, “What is a wristwatch?” Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month ? not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world?s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch ? from a mere timepiece to an information device for the wrist ? and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio?s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-Shock watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world?s toughest watch. Using a triple-protection design for the parts, module, and case, the G-Shock offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-Shock soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-Shock brand has become Casio?s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.